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About

I'm Mari

A UX/UI Designer with solid experience in creating user-centered digital products.

Throughout my career, I’ve worked on transforming complex contexts into simple, accessible, and efficient experiences. My approach starts with a deep understanding of problems, exploring behaviors, needs, and scenarios to structure solutions that make sense for both users and business goals.

I have experience across different stages of the design process, from discovery and strategy definition to flow structuring and interface design. I focus on reducing friction, increasing clarity in interactions, and ensuring consistency throughout the experience.

More than delivering interfaces, my goal is to create value by improving user journeys and contributing in a meaningful way to product outcomes.

I see design as a strategic tool, capable of guiding decisions, aligning expectations, and building more human, inclusive, and relevant experiences.

Professional Experience

2025 - 2025

UX/UI Designer at GAVB & Grupo Boticário

At GAVB, I work with AB InBev, one of the world’s largest beverage multinationals, as part of a multidisciplinary and multicultural team. I have the opportunity to contribute to high-impact projects, delivering strategic and innovative solutions at a global scale.

2020 - 2024

UX/UI Designer at TOTVS

TOTVS is the largest technology company in Brazil. I worked on improving digital SaaS products and creating solutions and innovations for the Logistics and Manufacturing sectors at TOTVS.

2020

Co-Founder Bilda Studio

Design studio focused on management and development of WordPress websites, social media and branding for companies.

2019

Web Designer at To10 Propaganda

Marketing agency. Creation of websites, e-commerce sites, and landing pages in WordPress.

2015 - 2019

Freelance Designer

Creation of digital products, visual identities and strategic and creative writing.

Education

2020 - 2023

Postgraduate Degree in User Experience

Specialization degree via distance learning from the Belas Artes University Center of São Paulo.

2014 - 2017

Bachelor's Degree in Graphic Design

In-person graduation from the University of Vale do Itajaí.

Softwares

  • Figma
  • Sketch
  • Miro
  • Adobe Photoshop
  • Adobe Ilustrador
  • Notion
  • Invision
  • Trello
  • Google Forms
  • Maze
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